So it seems like it is finally time for Google to start monetizing on its’ youTube investment. Google will begin displaying overlay advertisements through its very popular & extensive youTube content network. Ok, I can hear you groaning, “No, don’t pollute my videos with junky ads!”, but hopefully Google’s “Don’t be evil” motto will hold true. Apparently the ads will be relatively nonintrusive, as they will be targeted towards the video’s content, and users will be able to quickly close the ads if they please. With an attractive CPM and some creative flexibility, I am very curious to see where this will go.

“Advertisers will pay a flat rate of $20 per thousand consumer viewings. In addition to the overlay and click-to-play ad, they get an ad unit beside the video player.”
-CNNMoney.com (Article)