While the days of the lead generation wild wild west were exciting and filled with new opportunities, the industry seems to be showing signs that it is growing up. Industry expert and blogger, Jay Weintraub, recently announced that he will be organizing a conference called LeadsCon, focusing on innovation and issues facing the lead generation industry. Leadcon will add to the list only a handful of lead generation focused events that have sprung up over the past year.

In addition to conferences and expos, there has been a movement to set standards, and establish a foundation for companies to expand upon. Leading the way for a more structured future, the IAB recently published a Lead Generation Data Transfer Best Practices, which is the groundwork for a more accountable and standardized lead generation industry.

This maturity is essential for our industry’s stable expansion, and I look forward to seeing what Jay and other’s have in store.